Enabled by Vans, JJJJound’s installation is set to open to the public at 7:30am EST on the morning of May 5th 2017. It will act as the exclusive location to purchase the collaborative capsule collection between Vans and JJJJound. Located in the historic Plateau Mont-Royal neighborhood, PATIENCE addresses the evolving role of a retail environment.
Emulating JJJJound’s digital curation in the form of a temporary storefront, the installation seeks to redefine the role of a physical store as somewhere to socialize, interact with products and place orders. Customers will experience the environment as they would a traditional store and will have the opportunity to purchase items. However, they will be required to wait for their goods to be delivered via mail as the store will hold no inventory. This exercise of delayed gratification mimics the process of ordering online.
PATIENCE, like the Old Skool LX pack, revolves around 3 major recurring JJJJound themes: Greenhouses & plants, Art canvases & tote bags, and woodworkers & furniture.
102 Avenue Laurier O,
May 5th to May 19th
Weekdays: 1pm to 6pm
Weekends: 10am to 6pm
The elevated Old Skool LX 3 pack features organic 8 ounce canvas, a cork footbed, a unique all-white siped outsole, USA Made laces, and a custom 90’s inspired JJJJound sticker. It all comes packed in a custom Vans/JJJJound printed box. Available colors are Bone White, Bone Brown, and Willow Bough.
The Old Skool LX colorways curated by JJJJound will retail for $150 CAD each.