June 18, 2019
Comfort and Style All in One with ComfyCush
The ComfyCush Era showcases Vans’ intention to adapt to the evolving needs of consumers all while keeping comfort as the goal. The ComfyCush Era applies a one-piece constructed interior including tongue tie-downs for improved fit and feel, added arch support and a co-molded construction of foam and rubber to create the perfect combination of cushion and grip for lasting comfort. This season, Vans introduces new colorways and prints in the style, focusing on bright, classic takes on the silhouette.
The very first iteration of the Era silhouette launched in 1976 following skate legends Tony Alva and Stacy Peralta asking Vans for more function in their shoes for skateboarding. Decades later, Vans has continued to listen to creative communities to launch the ComfyCush Era as consumers began asking for more comfort, all while keeping the shoe’s iconic style.
By leveraging the brand’s long history, design experience and employing in-depth consumer feedback, the ComfyCush Era perfectly merges classic styling and innovative comfort technology without sacrificing one for the other. This season, Vans highlights visual artists, Alfonso Gonzalez and Ellen Rutt, as well as musician Christopher Allan to showcase how the ComfyCush Era allows them to do what they love all day.