vr3 logo

To earn the VR3 checkerboard globe logo, one or more of the following materials must make up at least 30% of the product:


Materials sourced from plants, animals, and microbes that can be replenished within a person's lifetime and are obtained from sources that have the intention of reducing potential impacts on the planet.


Materials produced using agricultural practices that are intended to help promote biodiversity, enhance water cycles, improve soil health and/or sequester carbon.


Materials that have been reprocessed using inputs that were recovered or diverted from the waste stream.

*Vans VR3 Materials encompass options with data vetted by internal teams, 3rd party certifications or LCA data, where applicable. VF Responsible Sourcing teams verify that all materials choices align with these applicable standards and policies.

Discover VR3 Technology

Vans EcoCush Insole

The new VR3Cush™ midsole and footbed is made using at least 25% biobased EVA foam partially derived from plants per ASTM D6866-16 reference standard.

Vans Waffle Sole

VR3 Waffle™ outsole made with a proprietary compound containing at least 25% natural rubber. Our natural rubber is obtained from sources that have the intention of reducing impacts on the planet.

VR3 Apparel
& Accessories


Textile materials contain at least 40% or more of Renewable, Regenerative, and/or Recycled materials; *includes loft insulation, excludes trims.

Our Goals

The future of our planet is being decided in every present-day decision we make. As a brand rooted in youth culture, we recognize the responsibility we have to protect the environment for future generations.
While there is more work to be done, here is what we are committing to as we strive to create a brighter future for our environment, our communities, and our planet.

100% of top 4 CO2 impact materials will be Regenerative, Renewable, or Recycled by 2030

Van’s top four CO2 Impact Materials are Cotton, Polyester, Rubber, and Leather


100% Recycled content for key product packaging by 2025 & zero plastic packaging waste by 2030

All *key product packaging to be 100% recycled content or eliminated by 2025

*Product packaging:
  • Paper: shoe boxes, paper wrap, hang tags, sandal hangers, inserts
  • Plastic: polybags (retail & samples), shoelace bags, sandal bags

All plastic product packaging will be recycled = nothing in a landfill by 2030


Create and scale circular product by 2030

This means:
  • Intentionally designing select product for disassembly, reuse, and recycling
  • Collecting used product and establishing recycling, resell, or donation pathways for all materials
  • Creating new select products from recycled materials