Vans Announces House of Vans Expansion and Hosts Worldwide Celebrations Culminating 50 Years of "Off The Wall"
Global Anniversary Events Kicking Off March 16 with Support of Musical Guests Nas, Dinosaur Jr., Wu-Tang Clan, The Kills, Erykah Badu, Jamie xx, Dizzee Rascal, Yeasayer, Shlohmo and More!
Montreal, Qc (February 29, 2016) — On March 16, 2016, Vans brings together 50 years of "Off The Wall" heritage in action sports, art, music and street culture for a worldwide celebration of creative expression at the House of Vans. Vans' legacy will be brought to life in ten cities across the globe to celebrate its 50th anniversary alongside the extended Vans family that have made the brand what it is today. From Toronto to London to Hong Kong, Vans is thrilled to welcome a mix of eclectic performers including Nas, Dinosaur Jr., Wu-Tang Clan, The Kills, Erykah Badu, Jamie xx, Dizzee Rascal, Yeasayer, Shlohmo and more, within an immersive brand environment specially created for Vans' anniversary year. Additionally, guests at every location will be welcomed to participate in a range of workshops for a hands-on experience that is truly Vans.
From March 16th to April 2nd, Toronto's House of Vans will host a variety of activations including skateboarding demos, music events, interactive design workshops and art installations, all to continue to encourage the creative communities that have supported Vans for the past 50 years. Jazz Cartier, Tommy Genesis, and Dinosaur Jr. will be performing at the Toronto House of Vans on the night of March 16th as we celebrate the 50th anniversary.
RSVP now for the March 16th
House of Vans Toronto event
The highly anticipated House of Vans experience showcases Vans' unique culture through multifaceted activations including D.I.Y workshops, shoe personalization, a retrospective look at the brand's history, curated musical performances, and an interactive, 3-D display of Vans' 2016 brand campaign, which is set to release March 16. Upon entering the House of Vans, patrons will take a walk through Vans history for an intimate look at memorabilia installations highlighting 50 years of iconic moments. To honor and tell the story of Vans' design progression, Vans has partnered with esteemed collectors @Skateboardmuseum Berlin and @PillowHeat from The Other Side of the Pillow to present a gallery of vintage Vans products. Attending guests will revel in the sounds of a genre-diverse selection of musical talent including punk rock, hip-hop, indie and electronic, all which represent Vans' unique music aesthetic.
The most exciting component of the House of Vans 50th anniversary events comes from the engaging experience that will bring to life Vans' 2016 brand campaign. Not yet released, the 2016 Vans brand campaign puts a spotlight on Vans' 50 years of enabling creative expression through the brand's cultural pillars. For a sneak peak at the campaign visit YouTube.com/vans
The March 16 kick off events are the beginning of the global expansion of House of Vans, which further cements Vans' dedication to fostering creative expression through action sports, art, music and street culture.
As the cultural hub for Vans, House of Vans seeks to inspire and connect with everyone who enters the space. With two permanent locations, one in New York and the second in London, Vans' golden anniversary year will introduce pop-up House of Vans experiences to more locations around the globe creating a space where Vans enthusiasts around the world can interact with the brand one-on-one.
The March 16 House of Vans events will be hosted in Austin, New York, Toronto, Mexico City, London, São Paulo, Hong Kong, Seoul, Cape Town and Kuala Lumpur. RSVP today for the Toronto event near you and to learn more about House of Vans visit Vans.ca
About Vans
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans authentic collections are sold globally in more than 75 countries through a network of subsidiaries, distributors and international offices. Vans also owns and operates more than 450 retail locations around the world. The Vans brand promotes the action sports lifestyle, youth culture and creative self-expression through the support of athletes, musicians and artists and through progressive events and platforms such as the Vans Triple Crown of Surfing®, the Vans U.S. Open of Surfing, Vans Pool Party, Vans Custom Culture, Vans Warped Tour®, and Vans' cultural hub and international music venue, the House of Vans.
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Whether you're attending the House of Vans or watching from afar, join the conversation using #Since66 on Twitter and Instagram, and check out live coverage on Snapchat for updates on Vans' 50th celebration.