The most exciting component of the House of Vans 50th anniversary events comes from the engaging experience that will bring to life Vans' 2016 brand campaign. Not yet released, the 2016 Vans brand campaign puts a spotlight on Vans' 50 years of enabling creative expression through the brand's cultural pillars. For a sneak peak at the campaign visit YouTube.com/vans
The March 16 kick off events are the beginning of the global expansion of House of Vans, which further cements Vans' dedication to fostering creative expression through action sports, art, music and street culture.
As the cultural hub for Vans, House of Vans seeks to inspire and connect with everyone who enters the space. With two permanent locations, one in New York and the second in London, Vans' golden anniversary year will introduce pop-up House of Vans experiences to more locations around the globe creating a space where Vans enthusiasts around the world can interact with the brand one-on-one.
The March 16 House of Vans events will be hosted in Austin, New York, Toronto, Mexico City, London, São Paulo, Hong Kong, Seoul, Cape Town and Kuala Lumpur. RSVP today for the Toronto event near you and to learn more about House of Vans visit Vans.ca