Dear Vans Family, We know how important
small businesses are: We were one. You helped us become what we are, and we want to help our community and
extended members of our Vans Family during this difficult time. We have partnered with local and
community-driven skate shops, restaurants, art galleries and music venues to support them with
custom-designed Vans footwear. Net proceeds* from the sale of each pair of these very special Vans Customs
will go directly to our small business partners in this time of need. With the purpose of continuing to
enable creative expression, please join us as we lend a helping hand to our Vans Family.
*All proceeds less the costs of production and shipment will be paid to
the local and community driven skate shops, restaurants, art galleries and music venues
Vans “Foot The Bill” initiative aims to assist the creative
communities of our extended Vans Family around the world during this difficult time. Using our Vans
Customs platform, we invite you to express your creativity and be a designer to your favorite Vans
shoe, all while supporting the skate shops, music venues, art galleries, restaurants and local
hangouts that enable your creative self-expression every day.
How many total partners will you be
We are committed to supporting at least 80 local and community driven
small businesses including skate shops, music venues, art galleries and restaurants. Though, this
amount does not include all of the amazing partners that we work with around the world, we are hopeful
this program will help our communities get through this unprecedented time.
How did you select your
We worked closely with our team to identify community driven small
businesses like skate shops, music venues, art galleries and restaurants that have been directly
impacted by COVID-19.
What portion of the proceeds will be
donated to each partner?
All proceeds less the cost of production and shipment will be paid to the
local and community driven skate shops, restaurants, art galleries and music venues.
How many pairs are being sold per
Vans will be producing up to 500 pairs of Custom Vans per partner, based
How long will these designs be
available to shop?
These one-of-a-kind designs will be available until the limit has been
reached. Once they are sold out they will no longer be available. So be sure to get creative while