To our Vans Family everywhere,
We have all lived through the evolution of COVID-19 and continue to personally experience its drastic
impact and disruption on our work and home lives. While the lasting impact of this global pandemic is
unclear, I am overwhelmingly proud of what Vans is doing to support those in need as our global
communities continue to grapple with the realities of COVID-19.
As a brand engrained in the belief that we aren’t a shoe and apparel company but a people company
that makes shoes and apparel, looking after our people has always been and will remain our top
priority. This commitment rang true in March as we made the decision to shift corporate offices to
remote working and temporarily closed our stores in the U.S. and Canada to prioritize the safety and
health of you and all of our store associates. I am especially humbled by the fact that in partnership
with VF Corp., we’ve been able to ensure that our store associates have continued to receive full pay
and benefits during closures. Additionally, I want to express my personal appreciation for our
distribution center associates who continue to facilitate consumer purchases from Vans.com. Their
dedication to our brand is truly inspiring and together with VF Corp., we continue to implement
proactive steps to uphold the well-being of our associates.
To help our extended Vans Family, we recently launched ‘Foot The Bill’, which is
focused on supporting small businesses who are feeling the incredible strain that COVID-19 has put on
their livelihoods. 160 community-driven businesses that touch our four brand pillars
of art, music, action sports and street culture have been given access to design and upload a Customs
pattern that represents their unique persona. Fans can support their local business by selecting its
pattern for purchase and further customizing it through the Vans Customs offerings. Net proceeds of
each pair sold will go directly towards helping that small business partner and means we have
committed to contributing up to approximately $4 million USD.
Furthermore, as a global footwear and apparel manufacturer, we recognize our responsibility to answer
the call to help the many individuals who are risking their own health and well-being to provide vital
services to those in need during this pandemic. We were determined to answer this call and have since
redirected a portion of our supply chain operations to partner with Hedley & Bennett, current Vans
partner and kitchen and workwear brand, in the creation of more than 250,000 reusable
facial masks made from the canvas we utilize for Vans shoes. Beginning in May, these masks will be
donated to organizations across Los Angeles and beyond who are working on the front lines to ensure
those in need receive meals.
We’ve also partnered with designer Michael Schmidt through the donation of more than
40,000 Vans shoelaces to enable their effort to create and donate medical face
shields. With two 18” shoelaces required per face shield, the shoelaces will provide a critical
component for 20,000 units to be donated to health workers across the U.S.
As the COVID-19 situation continues to evolve, it is inspiring to see in times of crisis, the power
of volunteering and those who are striving to help communities adjust and overcome struggles. As a
thank you to the countless volunteers working tirelessly across food banks in some of the hardest hit
regions of the U.S. such as California, New Jersey, Texas, Michigan, Florida, Virginia and Georgia, we
just want to say thank you. To date, we’ve donated more than 13,500 pairs of shoes
and are dedicated to ensuring this number grows.
It is also important to note that we aren’t alone in our commitment to support our extended Vans
Family and communities during these tough times. As you all would have seen, the VF Foundation, the
private grantmaking organization funded by VF Corporation has made the initial
commitment to donate $1.5 million USD to support local communities and a
further two-for-one community match campaign, up to an additional $500,000. I
encourage each of you to visit the websites of our sister brands to learn more about how each is
answering the call to action through various monetary, product, and material donations and how you
personally can help.
While the global COVID-19 pandemic continues to impact many aspects of our lives, I am incredibly
proud of the resilient and ongoing commitment of our global Vans Family. It is through our combined
efforts and commitment to our communities that we will help ensure a brighter future.
Global Brand President / Vans
Off The Wall Since ‘66