Early detection methods improve breast cancer survival rates, and Vans’ goal is to create awareness about a disease that affects everyone. Vans will donate a minimum of $200,000 of its proceeds1 from this collection to CoppaFeel!, a UK-based organization2 dedicated to educating young people on boob checking, the signs and symptoms of breast cancer, and empowering them to speak up when any changes are noticed.View the Collection
Boob Check 101
KRIS FROM COPPAFEEL!
CoppaFeel! was founded in 2009 by Kristin Hallenga and her twin sister Maren. Kris was diagnosed with secondary breast cancer at the age of 23. After finding a lump at 22, living abroad in China for 8 months and eventually visiting her doctor 3 times, Kris was told the news that she had incurable breast cancer. Kris was unaware that breast cancer could affect people in their twenties and knew very little about the disease.
It struck her that there was very little information out there for young people, educating them about the disease, how they could be looking after themselves and informing them that breast cancer doesn't just affect women over 50. Although Kris will always live with cancer, she wanted to get the message out there to young people that catching cancer early means you have a higher chance of surviving and recovering. She wanted people to learn from her story and become proactive about their own health.
Want to Help?
A portion of the Vans Breast Cancer collection sales will be donated to CoppaFeel! to ensure that thousands of people are educated on the signs and symptoms of Breast Cancer. You can also donate to CoppaFeel! and help us spread awareness!
1 Depending on the product, Vans will contribute 5-8% of its U.S. Wholesale List price for each product sold within this collection. The U.S. Wholesale List price for products in this collection is estimated to be 50% of the purchase price paid by end-consumers. 2 CoppaFeel! is a registered charity in England and Wales (1132366) and Scotland (SC045970)