The campaign features the actual family members of each KOI member as role models, shining a light on our everyday heroes that have long been left in the shadows and have now become the world's heroes during the pandemic. Kids of Immigrants' family members include Evelyn Gonzales, a first-generation Mexican-American crew member; Chris Gray, a first-generation Jamaican-Belizian-American owner/operator; Nohemí Buezo, a first-generation Honduran-American BSN, RN, PCCN; and Nai-muh Dennis, a first-generation Liberian-American e-Commerce manager.
Speaking on the collaboration between Greenhouse, Vans, and KOI, Mel Peralta, Sr. Director of Greenhouse shared, "The Greenhouse team is composed of a first-generation Chinese-American, Brazilian-American and Dominican-American, so working with the brand KIDS OF IMMIGRANTS isn't just a great partnership, it literally describes us, our families and their respective journeys to the U.S.," adding that "We're not only a product incubator, we're a cultural incubator at heart and in practice. The collaboration with KIDS OF IMMIGRANTS and Vans captures the energy and ethos of what we stand for. We hope people continue to learn more about the vibrant immigrant communities in our country and their importance."