In 1976, Tony Alva and Stacy Peralta worked with the Vans family and created a shoe designed specifically designed for skateboarding. What they did next with that shoe set off a cultural explosion that sent shockwaves around the globe. Vans will commemorate the history and origins of the Era in the neighborhood between Santa Monica and Venice Beach known as Dogtown where these events took shape. BLACK RAINBOWS is aimed at reinforcing our brand promise of enabling creative expression through action sports, art, music and street culture. Vans has partnered with Dogtown legend Jeff Ho, famed owner of the Zephyr Surf Shop and Jim Muir, original Z-Boy and skate Hall of Fame inductee, to bring forward an authentic depiction of the birth of a cultural icon; the Era.BLACK RAINBOWS’ interactive programming and highlights will include Vans skate demos, panel discussions with Vans Designers and skate legends, art and music workshops, film screenings and will culminate with live musical performances.