September 25, 2019
Breast Cancer Awareness
In honor of breast cancer awareness month, Vans is proud to release a collection designed to not only educate youth on checking their breasts and early detection but to showcase the beauty and strength of those impacted or touched by breast cancer. Available starting October 1, 2019, at least $200,000 USD of the proceeds from the Vans Breast Cancer Awareness collection will benefit CoppaFeel! — a UK-based breast cancer awareness charity that promotes early detection and encourages young people to better know their bodies.
"For our charity, this collaboration with Vans is a dream come true,'' says Kris Hallenga, founder of CoppaFeel!. "We are thrilled for the opportunity to spread our message across Vans' audience, as this partnership will allow us to tell more people why checking their boobs is so important, and in return, save lives. CoppaFeel! exists to stamp out the late detection of breast cancer by educating everyone - girls, boys and non-binary pals about their boobs and encourage them to get anything abnormal checked out."